Wave Radio/CD DRTV Campaign
I was hired by Dr. Amar Bose to build and lead a direct marketing agency within Bose Corporate Communications. Under my leadership, we experimented with new media to promote the Wave Radio/CD, including short- and long-form DRTV. This spot was one of a campaign built around the improvisational work of three stand-up comedians.
- Project Roles
- Copywriter, Creative Director, Director, Editor (Brand/Content)
- Bose Corporation
- Art Direction, Broadcast, Comedy, Commercial, Conceptual, Editing, Maintaining Schedules, Management of Teams 1-10, Post-Production, TV
- Advertising, Branded Content, Commercials - Video
- Project Industries