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Wave Radio/CD DRTV Campaign

I was hired by Dr. Amar Bose to build and lead a direct marketing agency within Bose Corporate Communications. Under my leadership, we experimented with new media to promote the Wave Radio/CD, including short- and long-form DRTV. This spot was one of a campaign built around the improvisational work of three stand-up comedians.

Project Roles
Copywriter, Creative Director, Director, Editor (Brand/Content)
Company
Bose Corporation
Skills
Art Direction, Broadcast, Comedy, Commercial, Conceptual, Editing, Maintaining Schedules, Management of Teams 1-10, Post-Production, TV
Media
Advertising, Branded Content, Commercials - Video
Project Industries
Lifestyle