The design masters at MNML wanted to share the story of the Ultimate Utility Bike they created for a global design contest. The bike is designed specifically to navigate the tough and gritty terrain of Chicago streets and also be fully integrated with the latest technology. It was awesome to write this tiny homage to my home town.
- Project Roles
- Copywriter, Creative Director
- Brand Films, Products - Physical
- Project Industries
- Lifestyle, Sports