Doritos No Choice Chips
In the 2012 election, 62% of young Americans didn't vote. So for the 2016 election, Doritos launched a bag of chips in partnership with Rock the Vote as part of an integrated campaign to get young Americans to register to vote.
"Doritos No Choice" has no taste, no crunch, no chips. Because if you aren’t registered to vote, you get No Choice and someone else chooses for you.
Starting on National Voter Registration Day people could register to vote on Doritos.com/Vote or send a bag of No Choice to a friend who wasn’t registered to vote yet.
Since it's launch it's gained over 1+ Billion Impressions, named "Best of 2016" by Creativity, covered in 325+ national and regional tv/radio stations and websites including Good Morning America , abc News, USA Today, Forbes, Yahoo!, NBC, Contagious, FOX, The Drum, Campaign US, Trendhunter, SPIN, The Street, Clio, Ad of the Day at Creativity-Online, Adweek, etc.