Golden State Warriors
The Warriors’ strength is in their numbers. It always has been. Their amazing court performances led to record-setting numbers on the stats sheets, and the number of passionate fans in the stands and across the Bay Area has made them unstoppable.
The “Strength in Numbers” campaign celebrates every number on the Warriors’ quest for the NBA championship and beyond. Through the use of simple, iconic hash marks we tallied everything from Curry’s 3s, to their home-win streak, to the amount of games a fan has watched.
We even hand drew the logo and all of the hashmarks, making the campaign super unique, just like the team.
- Project Roles
- Art Director, Designer, Type Designer, Typographer
- Goodby, Silverstein & Partners
- Art Direction, Design, Traditional / Hand-drawn
- Advertising, Product Designs, Brand Films, Branded Content, Typography
- Project Industries
- Advertising, Lifestyle, Sports