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Unlocking the Power of Hemp

Named after the Greek goddess of healing, Aceso is line of hemp-derived supplements founded on the belief nature holds the key to wellness. With over 100 different known cannabinoids (THC and CBD being the most widely known) there are a lot of misconceptions about products derived from these ingredients. I was fortunate to be a part of building this brand from the ground up, establishing the visual identity, positioning and packaging. The art direction was intentionally kept simple to reduce confusion and educate customers about the product benefits and intended use for each formula.

Project Roles
Art Director, Creative Director, Designer, Strategist
Skills
Art Direction, Brand Strategy, Conceptual, Design, E-Commerce, Research, Retail, Visual Development
Media
Brand Guidelines, Logos, Manifestos, Packaging, Typography, Visual Designs
Project Industries
Health/Pharma, Packaged Goods, Startups
Unlocking the Power of Hemp
Unlocking the Power of Hemp
Unlocking the Power of Hemp
Unlocking the Power of Hemp
Unlocking the Power of Hemp
Unlocking the Power of Hemp
Unlocking the Power of Hemp
Unlocking the Power of Hemp