Unlocking the Power of Hemp
Named after the Greek goddess of healing, Aceso is line of hemp-derived supplements founded on the belief nature holds the key to wellness. With over 100 different known cannabinoids (THC and CBD being the most widely known) there are a lot of misconceptions about products derived from these ingredients. I was fortunate to be a part of building this brand from the ground up, establishing the visual identity, positioning and packaging. The art direction was intentionally kept simple to reduce confusion and educate customers about the product benefits and intended use for each formula.
- Project Roles
- Art Director, Creative Director, Designer, Strategist
- Art Direction, Brand Strategy, Conceptual, Design, E-Commerce, Research, Retail, Visual Development
- Brand Guidelines, Logos, Manifestos, Packaging, Typography, Visual Designs
- Project Industries
- Health/Pharma, Packaged Goods, Startups