RTA Installation

RTA wanted to hide some construction they were doing in one of their major terminals. We saw this as an opportunity to make something fun and interactive with RTA riders. Working with Brooklyn based illustrator Hyesu Lee, we created a "Cleveland Fantasy World," with some iconic Cleveland objects and characters hidden within the mural. Commuters where then asked to take a photo of the hidden objects and post it to Facebook, Twitter and Instagram using the hashtag #RTAfind, where they had a chance to win some RTA prizes.