Boston Medical Center (BMC), is the city's largest hospital and trauma center.
The "BMC stories" campaign showcases different patients whose lives have been touched by the hospital, and also features unique and revolutionary programs within the hospital. From Boston Marathon survivor Jeff Bauman, to ICU baby Dante Bueno, to recovering drug addict Cassie Duran. Everyone has a different story to share, but the result is always the same: BMC changes lives.
We created an interactive website that showcases these stories with quotes, videos, and biography. Banner ads, page takeovers, rich media, print ads, social posts and pre-roll all drove traffic to: bmcstories.org
ACD: Joe Krikava
AD: Dana Ferruzzi
CW: Jess Tardy, Taryl Hafer, Evangeline Condakes
Production Company: Voyager Creative
Producer: Sylvain Lucarelli
2016 Ad Club Hatch Awards:
SILVER Best Use of Branded Content
SILVER Digital: Video Long Form Campaign
BRONZE Digital: Video Long Form Single Entry (Jeff, Selena, Dante)
2106 MITX Awards:
Nonprofit, Cause, and Government Marketing