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MOB-CITY PREMIERE

WE MADE TNT'S MOB CITY THE FIRST SHOW TO PREMIERE ON TWITTER | TNT was launching an amazing new mini-series with writer/director Frank Darabont. They didn't have a lot of money but they had a great script, and Frank had a lot of fans. So we went directly after them and premiered the first episode on Twitter. Hundreds of gif-like videos treated each of the almost 500 tweets as their own self-contained content. Fans loved it, the press loved it, and the conversation we started reached millions of people before the show had aired. We even got Frank Darabont to join Twitter and won a big bronze cat from Cannes Cyber.

Project Roles
Creative Director, Writer
Company
Deutsch
Skills
Conceptual, Digital, Entertainment, Low Budget, Management of Teams 1-10, Mobile, Social
Media
Advertising, Social Media Content, Microsites, Mobile Apps, GIFs
Project Industries
Entertainment
MOB-CITY PREMIERE