Yoplait Plenti – The Land of Plenti

I was the primary designer for the visual identity of the ad campaign for the launch of a new Yoplait product called Plenti. I worked closely with the creative directors, design directors and art directors on this project, creating the collage lock-up pictured and helping with every aspect of the pitch for this product launch. I also oversaw the animation of the lock-up for the end frame of the commercial; concepting, storyboarding and overseeing the production company that ultimately executed the 3D rendering and animation.