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"Call of the Wild" :30

To promote Mountain Dew's Call of the Wild program and partnership with NASCAR, we decided to surprise fans in the best way we knew how—with Dale Earnhardt Jr himself, and his new buddy, Deer Jr. My partners and I concepted the idea for the script and saw it through production.

Project Roles
Art Director
Company
Bartle Bogle Hegarty
Skills
Art Direction, Conceptual
Media
Advertising
Project Industries
Beverage
"Call of the Wild" :30