Chevrolet/Manchester United Global Sponsorship Launch
We debuted Chevrolet's global sponsorship of Manchester United during the World Cup semifinals.
Initially meant to be web-only, the film's global viral success prompted Chevy to immediately shuffle its U.S. media buy to air it on tv.
Results: +17M views, 3.2B impressions, 2,400 press articles, 190+ broadcast clips, 28% engagement rate.
Other records: most shirts sold, most earned media across all General Motors brands as well as Manchester United.
Working with Emil Nisowski, I served as group creative director/copywriter and also directed two commercials as part of a massive 360 effort. In order, the work below includes:
—Global shirt reveal film
—A JibJab activation film where fans could upload their faces to be ManU's "newest signing."
—"Name Swap" film, which ran on global tv moments after we brought 11 underpriveleged children from all over the world to Old Trafford in Manchester, England to be mascots on the pitch. The starters then gave the kids the shirts off their backs.
—Recap of the children's trip to Manchester
- Project Roles
- Copywriter, Creative Director, Director, Content Producer, Writer
- Cat Herding, Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, Documentary, Editing, Entertainment, Environmental, Experiential, Interactive, Live Action, Mobile
- 360° Video, Advertising, Brand Films, Brand Guidelines, Branded Content, Case Study Videos, Commercials - Broadcast, Commercials - Video, Documentaries, Pitch Decks, Posters, Presentations, Social Media Copy, Web Apps, Websites
- Project Industries
- Automotive, International, Sports