OppenheimerFunds wanted to disrupt the financial category by promoting their unique point of view and challenging conventional wisdom.
We launched the “Invest in a Beautiful World” 360 campaign. We created multiple high-impact digital units, editorial content, pre-roll videos, OOH, and social content to support the campaign. As the lead art direction on the account I was responsible for concepting, art directing and overseeing all the produced content. The campaign won multiple financial and ad industry awards for innovation in the digital space.