OppenheimerFunds | Mobile Platform for Financial Advisors

The goal of this project was to create a product that is not just another shiny promotional piece, but a useful day-to-day application for financial advisors. The app encouraged financial advisors to understand and grow their business based on diagnostic tools as well as educational materials from existing OppenheimerFunds’ content. Utilizing lean UX, we created an MVP app, bringing to life the best performing features. A detailed style guide outlined the features, structure, and design of the app. As the lead art director and designer on the project I worked on everything from the initial user behavior research to validating UX, art directing and designing the experience.