We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Nike - Game on, World.

‘Game On, World.’ is the hub for the Nike 2012 Olympic Campaign that allows athletes* to compete against each other through Nike+ Missions, challenges and activation events. Using the Nike Fuelband, GPS Running Application and Nike Training/Basketball shoes Game On, World was a campaign site to support activation and awareness of its new range of products globally through local market events and missions covering 52 locales. The project went through several iterations; from integrating with Instagram and Foursquare, being a native Mobile device application and also a consumer curated game board. The go live release featured integration with Facebook, Twitter, Tumblr and Instagram. Competing against a rival campaign over the Olympics the site went on to attract nearly half a million visits on launch and continues to attract significant traffic for the rest of the campaign.

Project Roles
Art Director, Designer, Set Designer
Company
AKQA
Skills
Art Direction, Design, Visual Development
Media
Advertising, UI Design, Websites
Project Industries
Lifestyle, Retail, Sports
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.
Nike - Game on, World.