2013 was set to be Mariano “Mo” Rivera’s final year. So AT&T did what any good Yankees fan would do — thank him by creating what is known as the Mo-ments campaign. TV, print, digital, and social drove fans to attmo-ments.com where they could upload videos, pictures or texts. Current and former Yankees, as well as celebrities joined in. A video booth in Yankees stadium also allowed fans to say thanks. Mo even surprised some lucky fans in person.
- Project Roles
- Art Director, Copywriter, Designer, UX/IA Designer, Writer
- Conceptual, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Celebrity, Commercial, Content, Content Management, Design, Digital, Digital Tech, Editing, Entertainment, Experiential, Film, Filmmaking, Integrated, Interaction, Interactive, Mixed Media, Mobile, Outdoor, Print, Social, Sports, Stunts, TV
- Advertising, Branded Content, Mobile Apps, Social Media Content, Websites, Case Study Videos, Commercials - Video, Magazines, UX Designs, Wireframes
- Project Industries