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Snickers Snacklish

What is Snacklish? Snacklish is a funny way of revising everyday words and phrases for a Snickers-centric world. For instance, basketball great Patrick Ewing becomes Patrick Chewing. Combine rapper Master P with the peanut, a main ingredient of Snickers, and he turns into Master P-nut. The possibilities are endless. - Cannes Bronze Lion - CA Advertising Annual - One Show - Adweek's Best Campaign of the Decade

Project Roles
Art Director, Copywriter, Designer, Letterer, Retoucher, Type Designer, Typographer, UX/IA Designer, Writer
Company
TBWA\CHIAT\DAY
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Broadcast, Comedy, Commercial, Conceptual, Design, Digital, Entertainment, Environmental, Experiential, Humor, Integrated, Interactive, Outdoor, Print, Retouching, Stunts, TV, Editing, Filmmaking, Celebrity, Digital Tech, Film, Graffiti, Interaction, Mixed Media, Social, Sports
Media
Advertising, Apparel, Branded Content, Commercials - Video, Microsites, Posters, Typography, Websites, Wireframes, Case Study Videos, Social Media Content, Graffiti, Magazines, Packaging, UX Designs
Project Industries
Packaged Goods
Snickers Snacklish
Snickers Snacklish
Snickers Snacklish
Snickers Snacklish
Snickers Snacklish
Collaborators