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Sprite Retail Campaign

These four retail campaign ideas (Mix&Match, Lifestyle Iconography, Effervescence, Camouflage) showcase a range of different ways to bring Sprite to life visually as seen through the prism of global youth culture. The goal is to develop a collection of retail materials that cut through in the marketplace while breathing new life into the brand. Each campaign can be used independently and feature more product or lifestyle-specific imagery depending on a particular application. But they can also be combined to offer the freedom to tailor the brand's message to a specific audience or location, be it in the supermarket or on a wild posting.

Project Roles
Content Producer, Designer, Illustrator, Post Producer
Company
Sprite
Skills
2D, Adobe Illustrator, Adobe Photoshop, Commercial, Design, Retail
Media
Advertising, Illustrations, Packaging, Street Art
Project Industries
Beverage
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign
Sprite Retail Campaign