Sprite Retail Campaign

These four retail campaign ideas (Mix&Match, Lifestyle Iconography, Effervescence, Camouflage) showcase a range of different ways to bring Sprite to life visually as seen through the prism of global youth culture. The goal is to develop a collection of retail materials that cut through in the marketplace while breathing new life into the brand. Each campaign can be used independently and feature more product or lifestyle-specific imagery depending on a particular application. But they can also be combined to offer the freedom to tailor the brand's message to a specific audience or location, be it in the supermarket or on a wild posting.