In 1983, Hart Tool Co. launched in Los Angeles, California with a product line consisting solely of framing hammers. Twenty-five years later, Hart began expanding it's products to include other hand tools, like sledge hammers, trowels and clamps. As part of that expansion, an entirely new logo and brand identity was necessary.
Job responsibilities: Concepted and designed logo, art directed and designed all packaging and support point-of-purchase material.