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Starbucks Reserve Coffee Packaging

The Brazil Sítio Baixadao is a very special coffee I was honored to design for the Starbucks Roastery in Seattle, WA. The Late Harvest Cup of Excellence is a competition with 16 jurors from ten different countries. They chose this coffee with a record-breaking 95.18 points, eclipsing the previous high score in its category of 92.80 points. The coffee was from the Sitio Baixadao farm in the mountains of Brazil’s Minas Gerais region, run by brothers Antonio Marcio and Sebastiao Afonso da Silva. I was tasked with designing the label and packaging for this special coffee. The various symbols represent the farm, the brothers and the science behind the coffee.

Project Roles
Art Director, Designer, Illustrator
Company
Starbucks
Skills
Adobe Illustrator, Adobe Photoshop, Traditional / Hand-drawn
Media
Packaging
Project Industries
Beverage
Starbucks Reserve Coffee Packaging
Starbucks Reserve Coffee Packaging
Starbucks Reserve Coffee Packaging