A viral to promote the new Samsung Tvs using LEDs.
Results: 25 million views (web) + 50.000 blogs features + AdWeek 17th most shared ads on YT ever
Awards: D&AD :: In Book
Revolution Award :: Best Viral
BTAA :: Silver
Cannes Cyber Lions :: Shortlist
Most Contagious :: Viral (Contagious Magazine 09)
Youtube :: Awards nomination