Brand Planning and Case Studies

POW Interactive is a UI design company based in Portland, Oregon. They were founded in 2010 by a regular design guy looking to use UI to make a difference. They are human, humble, smart, funny and exacting.

They brought me on to help develop and implement a content-led business strategy. It's been a fun process. Rather than starting from the BIG 30,000-foot idea, we're building from the ground up. I've researched who they are, why they are, what their competitors are doing. And have recommended a content approach as well as some actual content. Next, we're planning to delineate and refine messaging tone, platforms as well as site architecture and navigation. Stay tuned for more!