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Sony Ecommerce Redesign

While working for GSI Commerce/TrueAction/Ebay I was able to work on a direction for the new Sony Store Ecommerce redesign. I was tasked with creating a design and layout that incorporated more lifestyle elements into what would be an otherwise strictly product heavy site. I decided to create a paired lifestyle events and situations with matching main featured spot. As well as creating a editorial feeling direction for the products further down the page to make the site feel at home with lifestyle blogs like Mashable and Buzzfeed.

Project Roles
True Action
Adobe Photoshop, Sketch
Project Industries
Entertainment, Hardware, Lifestyle, Retail, Technology
Sony Ecommerce Redesign
Sony Ecommerce Redesign