Sony Ecommerce Redesign

While working for GSI Commerce/TrueAction/Ebay I was able to work on a direction for the new Sony Store Ecommerce redesign. I was tasked with creating a design and layout that incorporated more lifestyle elements into what would be an otherwise strictly product heavy site. I decided to create a paired lifestyle events and situations with matching main featured spot. As well as creating a editorial feeling direction for the products further down the page to make the site feel at home with lifestyle blogs like Mashable and Buzzfeed.