CenterStage is an interactive retail platform showcasing Samsung appliances in ultra high definition and true-to-life size. We created CenterStage so people could experience what washing machines and refrigerators are actually like when they’re turned on and working while shopping in store.
As the Associate Creative Director and lead designer, I developed the 2D design system and user interface, while Method Studios helped us bring the high fidelity 3D animations to life.
- Project Roles
- Art Director, Creative Director, Designer, UX/IA Designer
- Conceptual, Design, Experience Design, Interaction, Interactive, Retail
- 2D Animations, 3D Animations, Interactive Installations
- Project Industries
- Advertising, Retail, Technology