DRONEWEEK is a multi-year, award-winning, content platform created to showcase GE’s innovations in equally innovative ways. For the 2017 installment, our goal was to spread awareness about GE's cutting-edge transformation of the global energy ecosystem. Taking inspiration from BBC’s Planet Earth, we used a variety robots to put cameras in the air, under water, and deep inside the earth. We captured infrared, LiDAR, and 360º video to offer viewers new, exciting perspectives and levels of detail never before seen. I was the co-creative lead on this project, covering concepting, storycraft, art direction, and design.

Project Roles
Art Director, Creative Director, Designer
General Electric
Conceptual, Content, Documentary, Film, Print, Social, Art Direction
Brand Films
Project Industries
Advertising, B2B, Technology