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GE 'Unimpossible' Missions VR Film

'FIGHTING FIRE WITH FIRE' is VR film and a real-world experiment created for GE and BBDO as part of their 'Unimpossible campaign' and for 'The Possible' VR series. The film is a real experiment where we used sound waves to extinguish the fire, or more accurately, a man on fire. The sound frequencies were captured by recording a variety of fire sounds. The frequencies, when fed into Ring Vortex Generators generate forces powerful enough to push flame away from their fuel source. I designed this ring of RVGs specifically for this experiment. Nothing of this scale has been built before. GE provided the science and our amazing partners at Reel EFX provide the know-how - and constructed it. The slow motion scene at the end was shot on a Phantom camera and stitched seamlessly into the rest of the real-time sphere. Some sketches of my original designs are below.

Project Roles
Art Director, Creative Director, Director, Writer
Here Be Dragons
Art Direction, Conceptual, Copywriting, Design
Virtual Reality
Project Industries
Advertising, Entertainment, Virtual Reality
GE 'Unimpossible' Missions VR Film
GE 'Unimpossible' Missions VR Film
GE 'Unimpossible' Missions VR Film