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ASHER ROTH AUGMENTED REALITY WEBSITE

American Hip Hop artist Asher Roth didn't just want to connect with his fans he wanted to take them with him on his incredible journey. So we made a website that he could quite literally carry in his wallet. Whenever he took a photo of it, the image instantly became his homepage. Cutting edge image recognition and augmented reality software then found the card in the image and animated the websites interface directly from its surface. Asher took lots of photos wherever he went which meant his fans could be truly by his side.

Project Roles
Art Director, Copywriter, Creative Director, Designer
Company
BBH New York
Skills
Conceptual, Design, Digital
Media
Augmented Reality, Websites
Project Industries
Advertising, Entertainment
ASHER ROTH AUGMENTED REALITY WEBSITE
ASHER ROTH AUGMENTED REALITY WEBSITE
ASHER ROTH AUGMENTED REALITY WEBSITE
ASHER ROTH AUGMENTED REALITY WEBSITE
ASHER ROTH AUGMENTED REALITY WEBSITE