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JPMC Ampersand

JPMorgan Chase & Co. - Ampersand Campaign At JPMorgan Chase, corporate responsibility always has been central to how they do business, extending to all the ways they help their clients and communities navigate the complex global economy. They’ve strived to develop innovative programs that leverage the core strengths, capabilities and expertise of their business, people, and partners to maximize their impact. Problem is, not too many influencers are aware of what they do in their areas. Our goal was to change that. We started by targeting specific regions where programs were note-worthy, and where audiences were under-informed. Then we created a media strategy that seeked out key influencers in those areas and served them with specific types of content tailored to platforms they used most. The content came in the form of documentary-style videos, infographics, photo-essays and articles, all tailored with local writers, narrators, and musicians. Each crafted to hero the programs themselves and only minimally highlighted JPMC’s role. This demonstrated the value JPMorgan Chase’s commitment to these programs’ success and how much can be accomplished when people come together to do extraordinary things. CREDITS Client - JPMC&Co Agency - Mcgarrybowen Executive Creative Director - Ahmer Kalam Group Creative Director - Hoon Jung Creative Director - Trish Daley-Schmitt Creative Director - Daniel Silva Assoc. Creative Director Art - Rob Baumgartner Assoc. Creative Director Copy - Michael Greenberg Copywriter - Jon Klein Art Director - Brandon Brink Art Director - Raul Rivera Producer - Elizabeth McClure

Project Roles
Art Director, Content Producer, Creative Director, UX/IA Designer
Company
mcgarrybowen
Skills
Art Direction, Content, Content Management, Design
Media
Advertising, Branded Content, Commercials - Broadcast, Editorial Writings, Infographics, Photography, Products - Digital, Social Media Content, Websites
Project Industries
B2B, Finance
JPMC Ampersand
JPMC Ampersand
JPMC Ampersand
JPMC Ampersand
JPMC Ampersand
JPMC Ampersand
JPMC Ampersand