Intel Experience
In an effort to shift brand perception from a component brand to a lifestyle brand, Intel is allowing audiences around the world experience its technology in amazing ways. From partnerships with Lady Gaga at the Grammy Awards, to the NBA, to X-Games and E-sports, Intel is in the midst of a brand transformation to become leaders in creating amazing experiences using its innovation. Intel is embedding its technology in sports, gaming, music, fashion, and entertainment, allowing users to experience something fascinating and only possible with Intel technology.
In order to shape Intel's brand transformation story, we created a compelling and futuristic campaign which included a truley 360˚ campaign: Intel Experience.
CREDITS
Client - Intel
Agency - Mcgarrybowen
Group Creative Director - Marianne Besch
Creative Technology Director - Deidre Stone
Creative Director / UI Design - Rob Baumgartner
Art Director / UI Design - Ryan Sorensen
UX Director - Michael Kelly
UX Designer - Yulia Gorman
Producer - Brian Breach
Developer - Zeeshan Mian
Developer - Brian Tobin
Project Manager / Developer - Henry Goldwater
Live Experience Partner - Greenlight
- Project Roles
- Creative Director, Creative Technologist, UX/IA Designer
- Company
- mcgarrybowen
- Skills
- Back-End Development, Conceptual, Content, Content Management, Design, Experiential, Front-End Development, Mobile, User Behavior Research, Visual Development
- Media
- Advertising, Branded Content, Commercials - Video, Desktop Apps, Experimental Films, Interactive Installations, Interactive Videos, Web Apps, Websites
- Project Industries
- Technology
