Wendy's Way - Brand Promise
Wendy’s needed a campaign to highlight the great lengths at which they go to source, prepare, and deliver their quality food. A combination of television ads, interactive content elements, social media posts, fresh facts, Dave Thomas quotes, and food sourcing documentaries in a virtual landscape named "Wendy’s Way” was our solution.
Each piece of content and it's viewer commentary was directly linked to and placed on Wendy's Facebook Wall, which educated consumers while stimulated conversations online. This gave us the opportunity to see which conversations were most important to the customer and deliver more in-depth coverage on a specific topic.
Overall this site and all of it’s wonderful content was not just well received, but loved. Over one million comments and likes proliferated a Facebook fan base of over 500K.
Client - Wendy's
Agency - Kaplan Thaler Group
Creative Director - Chaz Mee
Art Director - Rob Baumgartner
Copywriter - Jason Liberatore
Producer - Stuart Culpepper
Illustrators - Nathan Love
Production Partner - Social Control
- Project Roles
- Creative Director, Creative Technologist, UX/IA Designer
- Publicis Kaplan Thaler
- Art Direction, Conceptual, Content, Copywriting, Creative Direction, Design, Social, Strategy
- Advertising, Branded Content, Commercials - Broadcast, Games - Mobile, Mobile Apps, Social Media Content, Web Apps, Websites
- Project Industries