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Wendy's Way

Wendy's Way - Brand Promise Wendy’s needed a campaign to highlight the great lengths at which they go to source, prepare, and deliver their quality food. A combination of television ads, interactive content elements, social media posts, fresh facts, Dave Thomas quotes, and food sourcing documentaries in a virtual landscape named "Wendy’s Way” was our solution. Each piece of content and it's viewer commentary was directly linked to and placed on Wendy's Facebook Wall, which educated consumers while stimulated conversations online. This gave us the opportunity to see which conversations were most important to the customer and deliver more in-depth coverage on a specific topic. Overall this site and all of it’s wonderful content was not just well received, but loved. Over one million comments and likes proliferated a Facebook fan base of over 500K. CREDITS Client - Wendy's Agency - Kaplan Thaler Group Creative Director - Chaz Mee Art Director - Rob Baumgartner Copywriter - Jason Liberatore Producer - Stuart Culpepper Illustrators - Nathan Love Production Partner - Social Control

Project Roles
Creative Director, Creative Technologist, UX/IA Designer
Company
Publicis Kaplan Thaler
Skills
Art Direction, Conceptual, Content, Copywriting, Creative Direction, Design, Social, Strategy
Media
Advertising, Branded Content, Commercials - Broadcast, Games - Mobile, Mobile Apps, Social Media Content, Web Apps, Websites
Project Industries
Restaurant
Wendy's Way
Wendy's Way
Wendy's Way
Wendy's Way
Wendy's Way