Head & Shoulders

While at Saatchi & Saatchi I led work for various variants and innovations. Sofia Vergara was announced as a new global brand ambassador for Head & Shoulders and we were asked to launch the work. To differentiate Head & Shoulders from all the other brands she was associated with, we wanted to show the real Sofia along with her actual family. All of them have actually used the product for most of their lives. After a few TVC shoots and a stills shoot, we became BFFs... but she's very busy so I think that's why she doesn't return my calls. As an official partner of Major League Baseball, Head & Shoulders produced new content each season. To promote the new Fresh Scent Technology we produced a couple TVCs with Angels pitcher, CJ Wilson, a superstitious cast of teammates and some fans that couldn't get enough of his great smelling hair.