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Nike Shoe Launch

To launch the new Nike Lacrosse Huarache V Creator Cleat — created in a partnership with the legendary Thompson Brothers — we tapped into the Native American origin story of the game. Complete with spirit animals and all, the online video was used in the Thompson Brothers social channels like Instagram.

Project Roles
Art Director
Y & R Chicago
Art Direction, Design
Interactive Videos
Project Industries
Sports, Lifestyle, Retail