New York Lottery - Cash4Life

New York Lottery's "Cash4Life" game gives winners just that, cash for life and because that offer is so unique we wanted people to think about it in terms of more than dollars. Getting $1000 a day for life let's you live more carefree and inherit a peace of mind about your financial situation. This game gives people the permission to dream about their days as much as their new dollars. In that spirit this campaign set out to ask people "If you won $1000 a day for life, how would you spend it?"

Project Roles
Creative Director
Art Direction, Conceptual
Commercials - Video, Social Media Content
New York Lottery - Cash4Life