Inspiring The Future #redrawthebalance

Inspiring the Future is a UK charity that connects young children with professionals. We saw a need to expose them to female role models, particularly because gender stereotypes are ingrained so early. So we came up with this experiment done through an art class in a primary school.

The film has been recreated by the United Nations as well as by schools and homes all over the world. It's also inspired research by the NHS.

Project Roles
Art Director
Company
MullenLowe
Skills
Art Direction, Creative Direction
Media
Brand Films, Experimental Films
Project Industries
Advertising
Inspiring The Future #redrawthebalance
Support