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#WWYD10K

People's Liberty is a philanthropic lab, one of the programs they offer are Project Grants. Offering 10 months and $10K for civic or cultural-based projects. For community engagement, Project Grants are also referred to as #WWYD10K, asking the question, “What Would You Do with $10K?” For the launch of #WWYD10K, customized kinetic lettering was designed that can be assembled and pulled apart with infinite possibilities, much like the creative process. The creative direction of #WWYD10K was then implemented with messaging such as Launch New Ideas, Pull Your Ideas Together, and Design Your City. In execution, #WWYD10K was cohesively promoted across digital and print platforms.

Project Roles
Art Director, Designer
Company
People's Liberty
Skills
Art Direction, Design, Print
Media
Advertising, Lettering, Social Media Content
Project Industries
Non-Profit
#WWYD10K
#WWYD10K
#WWYD10K