People's Liberty is a philanthropic lab, one of the programs they offer are Project Grants. Offering 10 months and $10K for civic or cultural-based projects.
For community engagement, Project Grants are also referred to as #WWYD10K, asking the question, “What Would You Do with $10K?”
For the launch of #WWYD10K, customized kinetic lettering was designed that can be assembled and pulled apart with infinite possibilities, much like the creative process. The creative direction of #WWYD10K was then implemented with messaging such as Launch New Ideas, Pull Your Ideas Together, and Design Your City. In execution, #WWYD10K was cohesively promoted across digital and print platforms.
- Project Roles
- Art Director, Designer
- People's Liberty
- Art Direction, Design, Print
- Advertising, Lettering, Social Media Content
- Project Industries