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vitaminwater #makeboringbrilliant

I ACD’d this campaign for vitaminwater that turned boring situations brilliant. Tactics included hidden-camera TV spots, subway platform takeovers and one entire-town-takeover.

Project Roles
Art Director, Copywriter
Company
vitaminwater
Skills
Art Direction, Content, Copywriting, Digital, Experiential, Interactive, Outdoor, TV
Media
Billboards, Branded Content, HTML 5 Banners, Interactive Installations, Social Media Content, Unscripted TV
Project Industries
Beverage
vitaminwater #makeboringbrilliant
Collaborators