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Beats Pills

R/GA created these tiny, trash-talking characters to personify Beats by Dre’s “Small But Loud” speakers and comment on culture in real time. I stepped in at launch to lead creative on a 360° campaign that included TV, social, out-of-home and digital out-of-home.

Project Roles
Art Director, Copywriter
Beats By Dre
Art Direction, Copywriting, Creative Direction, Outdoor, Social, Social Media Strategy , TV
Character Animations, Scripted TV, Social Media Content, Social Media Copy
Project Industries
Lifestyle, Music, Packaged Goods