R/GA created these tiny, trash-talking characters to personify Beats by Dre’s “Small But Loud” speakers and comment on culture in real time. I stepped in at launch to lead creative on a 360° campaign that included TV, social, out-of-home and digital out-of-home.
- Project Roles
- Art Director, Copywriter
- Beats By Dre
- Art Direction, Copywriting, Creative Direction, Outdoor, Social, Social Media Strategy , TV
- Character Animations, Scripted TV, Social Media Content, Social Media Copy
- Project Industries
- Lifestyle, Music, Packaged Goods