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Nike: I Got Next (下个我上)

Over the past few years, the basketball scene in China changed a lot: with the sport, players, and audience growing and improving a lot. More courts, better training and a changing in the mindset towards the game were the main contributing factors.

Project Roles
Art Director
Company
Wieden+Kennedy
Skills
Art Direction, Design
Media
Advertising, Brand Films, Posters
Project Industries
Advertising
Nike: I Got Next (下个我上)
Nike: I Got Next (下个我上)
Nike: I Got Next (下个我上)
Nike: I Got Next (下个我上)
Nike: I Got Next (下个我上)
Nike: I Got Next (下个我上)
Nike: I Got Next (下个我上)