Philips Dreamwear FullFace
Philips, a leader in sleep and respiratory technology, sought a testimonial-based launch campaign for it's new sleep apnea treatment mask, the Dreamwear FullFace. Seeking to humanize what might appear intimidating, real users and medical professionals were profiled and asked how the Dreamwear had impacted both their sleep and waking life. Heavy emphasis was placed on applying authentic documentary-style narratives to these real journeys.
Numerous cuts were also created as supporting campaign material and over all brand messaging.
AGENCY: THE MARKETING ARM
○ Concepting, storyboarding, pitching, treatment decks, real talent casting, director selection, on-set art direction such as set dressing and wardrobe, edit bay oversight, shot selection, and final client presentation.
○ Digital and Social Video: 2x (3:m), 1x (2:m), 5x (:90), 2x (:60), 1x (:30), 9x (:15)
○ Select footage repurposed for broadcast.