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Verizon Inspire Her Mind

An integrated campaign showed that it's not one big moment that drives girls away from STEM, but our everyday comments that slowly steer them away. It launched with a powerful video that highlighted how our words have an impact. Then, an online platform questioned stereotypes with provocative questions that showed how we influence girls' aspirations. With over 320 million total views and 232 million impressions, the campaign reminded us to inspire girls to change the world.

Project Roles
Copywriter
Company
AKQA
Skills
Conceptual, Scripting
Media
Social Media Copy, Viral Films, Websites
Project Industries
Technology
Verizon Inspire Her Mind