Verizon Inspire Her Mind
An integrated campaign showed that it's not one big moment that drives girls away from STEM, but our everyday comments that slowly steer them away.
It launched with a powerful video that highlighted how our words have an impact.
Then, an online platform questioned stereotypes with provocative questions that showed how we influence girls' aspirations.
With over 320 million total views and 232 million impressions, the campaign reminded us to inspire girls to change the world.
- Project Roles
- Conceptual, Scripting
- Social Media Copy, Viral Films, Websites
- Project Industries