I was brought on to The Charles NYC to freelance as the lead visual designer for Margaux's website. The challenge was to create a digital experience by seamlessly weaving together content and product as tailored to Margaux's key demographic. Because there are countless ways that customers can shop on Margaux, the homepage highlights the options upfront for a streamlined user experience. The “How it works” section also communicates to shoppers the benefits of the services–when compared to services offered elsewhere. The color wheel is also featured, as it's an integral part of the Margaux brand; I took this concept one step further by designing an interactive color wheel on the home page to showcase each color in The Classic collection. Since the redesign, more than 50% of users are staying on the site longer and engaging with the content and products than ever before.