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Jordan - CP3.VII

By being one of the first truly global brands to leverage Instagrams newly released video functionality, we crafted a real-time campaign for Nike's Brand Jordan. The campaign functioned as a second screen experience, unique to Chris Paul of the L.A. Clippers and his gameplay. Hosted by a true legend among the Jordan fans and the only one that could keep up with Chris Paul - Ghostface Killah of the Wu-Tang Clan. For the campaign we created 100+ videos from hours of footage with both Chris Paul and Ghostface Killah. Together with Bot & Dolly and their robotic camera rig we tracked and captured every one of Chris Pauls signature moves to be prepared for anything to happen out on the court.

Project Roles
Art Director
Company
AKQA
Skills
Art Direction, Conceptual, Content
Media
Advertising, Social Media Content
Project Industries
Advertising