Jordan - CP3.VII
By being one of the first truly global brands to leverage Instagrams newly released video functionality, we crafted a real-time campaign for Nike's Brand Jordan. The campaign functioned as a second screen experience, unique to Chris Paul of the L.A. Clippers and his gameplay. Hosted by a true legend among the Jordan fans and the only one that could keep up with Chris Paul - Ghostface Killah of the Wu-Tang Clan.
For the campaign we created 100+ videos from hours of footage with both Chris Paul and Ghostface Killah. Together with Bot & Dolly and their robotic camera rig we tracked and captured every one of Chris Pauls signature moves to be prepared for anything to happen out on the court.
- Project Roles
- Art Director
- Art Direction, Conceptual, Content
- Advertising, Social Media Content
- Project Industries