Small Business Saturday

One of the highlights of my career was being part of the team that launched Small Business Saturday, a dedicated shopping day for them during the holiday season. It became one of the most awarded campaigns of the last decade, but more importantly, it helped small businesses across the country compete with Black Friday and Cyber Monday.

Project Roles
Copywriter, Creative Director
American Express
Copywriting, Creative Direction, Digital, Integrated, Management of Teams 20+, Scripting
Advertising, Logos, Social Media Content, Websites
Small Business Saturday