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Netflix - Death Note

For the release of Death Note, a feature film from Netflix about a Death God, we worked with the filmmakers and cast to create a full-throttle digital campaign. Based on an Anime by the same name, this film had a rabid fanbase who aren't afraid to let people know what they think. So to ensure we were authentic as possible, we got our hands on the costume and had a custom shoot to capture the essence of the film and help build and define a world that fans would be proud of. All in all, this campaign helped the brand achieve a 53% growth in followers and a total of 17.6 Million impressions. This campaign was awarded a 2018 Multi-platform Clio.

Project Roles
Copywriter, Creative Director
Ignition Creative
Commercial, Conceptual, Broadcast
Project Industries
Netflix - Death Note