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#WorthTelling

In 2nd year, Allstate's annual Black History Month campaign, #WorthTelling, focused on Black entrepreneurs and their businesses that embody the notion of "for us, by us." My role involved conceptualizing the theme, selecting the individuals that were featured, writing duties (taglines, manifestos, director write-ups, interview questions, social posts, website copy, etc.), creative direction and some on-set photography.

Project Roles
Copywriter, Creative Director, Writer
Company
Allstate
Skills
Conceptual, Copywriting, Creative Direction, Documentary, Editing, Multi-cultural, Radio, Social
Media
Branded Content, Commercials - Radio, Posters, Social Media Copy, Websites, Brand Films, Social Media Content
Project Industries
Advertising
#WorthTelling