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BMW North America

Was involved in a pitch for the business, pulled in as a freelancer. The agency ended up winning a piece of the MINI business because they loved the thinking. We appealed to an emerging audience of younger professionals who were starting to earn money and move up affordably to a smart choice in a time of recession. A luxurious compromise. That's where the market was going to grow at the time, and BMW was smart to recognize that.

Project Roles
Art Director, Copywriter
Company
Sander Wingo
Skills
Art Direction, Copywriting, Strategy
Media
Advertising, Commercials - Broadcast, Magazines
Project Industries
Automotive
BMW North America