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LOGITECH: Power to the Music

LOGITECH MUSIC While known mostly for their computer mice, Logitech launched a global music brand in 2012. The category was dominated by companies such as Beats and Skull Candy selling music as a fashion accessory. But music is not a piece of clothing—it's a piece of history that deserves our respect. "Power to the Music" BRAND MANTRA Three chords and a dream. Sometimes that’s all music needs to help us accomplish extraordinary things like stopping wars, saving lives…and making babies. And it’s been like this since the beginning. Before we could speak, we could jam. We made stones into drums, carved bones into flutes, and danced along to the universal language of music. Today, we need music more than ever. From lullabies to freedom songs, rap battles to national anthems, music is a powerful, contagious force for good. That’s why we believe anything worth doing should be done to a beat. At Logitech UE, everything we do is for people who don’t just love music; they live for it. And while some have built monuments, museums, and even temples in its name, we believe the best way to properly honor music is to allow it to be heard it all its glory. Because even in humanity’s darkest hours, when we are most estranged from each other, we can always count on music to unite us. To heal us. To deliver us. If we only take a moment to listen. Logitech UE POWER TO THE MUSIC

Project Roles
Copywriter, Creative Director
Company
DOJO
Skills
Commercial, Conceptual, Content, Digital, Film, Filmmaking, Integrated, Interactive
Media
Advertising, Brand Films, Brand Guidelines, Branded Content, Commercials - Video, Music Videos, Screenplays
Project Industries
International, Music, Technology
LOGITECH: Power to the Music