RED BULL FEATURE FILM
When I was at AKQA/San Francisco, Red Bull approached us and asked us to bring to life the benefits on the can: "improves focus, concentration, and endurance." They wanted an experimental idea that went beyond the 30-second TV ad and would connect with a young audience. We created a feature-length mockumentary about the underground world of professional staring contests. Then we went to great lengths to convince the world it was a real sport and a growing movement.
NAMED MOST AMUSING PARODY OF 2006 BY SPORTS ILLUSTRATED
“UnflinchingTriumph.com offers a hard look at a man who specializes in hard looks. The site hosts director J.R. McCord’s Unflinching Triumph, a hilarious mock documentary about a fictitious Californian named Philip Rockhammer and his quest to win the national staredown championship.”
SYNOPSIS (from back of DVD)
Unflinching Triumph immerses the audience into the life of Philip Rockhammer and the underground world of Professional Staredown. From Philip’s breakout success to his tense showdowns with Staredown legend Tony Patterson, and his confrontations with his personal demons, we’re with him all the way. Philip’s voyage is at times joyous, often nerve-racking and occasionally heart-breaking. Unflinching Triumph provides an illuminating look at a man we never knew and a sport we never knew existed.
- Project Roles
- Comedy, Content, Film, Humor
- Brand Films, Branded Content, Feature Length Films, Short Films, Viral Films
- Project Industries
- Beverage, Entertainment