With a minor collision on a downtown street as the setting, this site features multiple perspectives of the accident which one can maneuver through with a click and drag. In the process, visitors are transported to various AAA offerings which are customized to your zip code including insurance plans, savings on shopping, lodging and dining as well as AAA’s famous network of service vehicles.
*Winner of a Gold Lion at Cannes Ad Festival
- Project Roles
- Publicis & Hal Riney
- Conceptual, Content, Digital, Interactive
- Interactive Videos