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The LetGo Commercializer

The Commercializer is a feature within the Letgo app that lets users promote their second-handgoods online by creating their own version of a big-budget commercial. Fans are making over 10,000 custom videos each day and about 1.16 million total videos to date.

Project Roles
Creative Director
Company
Crispin Porter + Bogusky
Skills
Creative Direction
Media
Social Media Content, Television
Project Industries
Advertising